About

I change lives.

I help leaders and teams be wildly successful everywhere in life, love and leadership.

I achieve this by sharing a life-changing understanding for how the mind works.

Once realised, this understanding resets any human being to the child state, where we were all born agile.

We were also born creative, fearless and happy.

In fact we were born with everything we need to be successful everywhere in life. However we lose these innate capacities and qualities over time.

Why is that?

Because, for the main part, society, parenting and education systems, are living in a subtle, but profoundly unhelpful, misunderstanding of how the mind works.

This misunderstanding creates an inordinate amount of unhelpful thinking (noise), which creates overwhelm and disconnects us from our innate potential (signal) for effortless success.

When our signal to noise ratio is out of whack, life becomes harder than it’s designed to be.

Example: If you think stress is real, then you’re living in a misunderstanding.

That stress will cause you to think about it, known as worry. With all that thinking you are no longer present and operating at an unnaturally high idle, perhaps overwhelm, reduced mojo, or even depressed.

Stress isn’t real.

It’s a psycho-optical illusion.

When you ‘see’ this (i.e. realise insightfully), you eliminate all external stress in your life.

In its absence, all of your born-with capacities and qualities will flood back into your life, along with great feelings, enabling you to lead and enjoy effortless and sustainable high performance. 

You get the best out of yourself. You realise everyone’s mind works the same way. You get the best out of others and whatever you put your mind to.

#bornagile #effortlesssuccess #subtractthemisunderstanding #lovelifeleadership #yourealreadygoodtogo #zeroanxiety

When Greg Menendez was just 5 years old he asked his father, a Doctor, “Why do we have two brains?” pointing to the ‘squiggly bit’ in the head and the stomach! Since then he has held a deep fascination for how the brain, and now mind, works.

This fascination in human behaviour led to a career in brand marketing, culminating with Greg being the Marketing Director at Nike New Zealand.

There’s an old adage in branding which says “Strong brands are built upon an emotional connection”. So Greg sought to understand how people emotionally connect, so he could grow the most potent brands.

This had him look at psychology which he found underwhelming, as it was full of competing theories that only worked some of the time.

Fast forward and Greg has spent over 25 years advising business owners and leaders in brand strategy. It was here that Greg observed a curious pattern where performance varied greatly both across and within his clients. This variability didn’t appear to be related to intelligence, industry experience or resources. What was causing this variation in human performance? was a question that captured Greg’s intrigue.

Concurrently Greg continued to explore psychology and was fortunate to come across a new paradigm for human psychology that profoundly changed his life. It also explained the variation in performance he witnessed in himself and his clients.

Greg was so impacted by this understanding that he now shares it full time.

“When people understand how the mind really works, it’s like getting the manual for the human operating system. People naturally calm down and get out of their own way. From this place of being more present, we are flooded with good feelings, creativity, clarity, motivation and insight. It’s the most profound thing I’ve ever experienced and I love sharing it with others because it’s so impactful.” Says Greg.

Greg’s passion is to help people, teams and cultures realise their potential. He lives in the Bay of Plenty with his wife Anna and their 3 boys Jethro, Rico and Milan.